Guidelines for Christian Estate Planning Part IV: Biblical Basis for Charitable Giving

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by tray

This is the fourth in a seven-part series on estate planning for the Christian.

A Christ-centered Estate Plan does not mean we leave everything to God.  In fact, our first responsibility lies with our family (see previous articles).  But after caring for our family in whatever manner God directs, we then turn to the biblical basis for charitable giving through our Last Will and Testament or Revocable Living Trust.

God Loves People-Centered Ministries

Throughout Scripture, God expresses His concern for the less fortunate of the world—widows, orphans, infirmed, elderly, poor.   The Apostle John gives a stern warning to anyone who knowingly ignores the needy.  He questions whether the love of God abides in that person at all (1 John 3:16-17).  Paul weighs in by saying “as we have opportunity, let us do good unto all men, especially unto them who are of the household of faith” (Galatians 6:10).

Consider also the fact that Jesus entered this world and died in our place (John 3:16).   This demonstrates God’s deep concern for people (Romans 5:8).  Where God’s heart lies, so also should our concerns.

These important facts impact the charitable distributions of our Estate Plan. We need to consider a bequest to some organization or individual involved in telling people of Jesus or caring for the needy.  We fail to honor God if we fail to make this a prayerful consideration.  This does not mean that God requires a distribution to a Christian charity.  It means that we at least discuss with Him the possibility.  

God’s People Sustain God’s Work

Galatians 6:6 instructs us to share all “good things” with those who have ministered to us (see also Romans 15:24, 1 Corinthians 9:4, 14).  God even lists the Levites (the Old Testament religious workers) in the same category with the needy like widows, orphans and the homeless (Deuteronomy 14:29; 26:12).  God’s plan calls for His children to support those Christian ministries that have provided spiritual help during one’s life.  This includes a church, radio/television ministry, school, mission organization, etc.  Once again, the actual decision to include charitable distributions or not, and to what extent, needs to be made after prayerful consultation with the Lord.

Don’t Give Caesar What Isn’t His

Jesus said, “Render to Caesar the things that are Caesar’s, and to God the things that are God’s” (Mark 12:17).  Paul builds on that by adding, “Render, therefore… tribute to whom tribute is due; custom to whom custom” (Romans 13:7).  While both taught the believer’s responsibility to pay taxes, neither advocated giving Caesar what was not due Caesar.  Every Christian has the perfect right to avoid paying as much tax as possible (not to be confused with evading taxes).  We do not have an obligation to pay more than the minimum tax required by law.

In the context of estate planning, this comes into play with an estate of significant size to subject it to estate tax (death tax).  An estate large enough to incur tax can benefit from charitable bequests because such contributions avoid taxes.  Since the parameters of estate tax seem to change yearly, check with an Estate Planning professional to determine how your estate fits into current tax law. 

# # # #

Other articles in this seven-part series, Guidelines for Christian Estate Planning:

Click here for Part I: The Biblical Basis for Estate Planning.

Click here for Part II:  Biblical Guidelines for Estate Distribution (Article part 1).

Click here for Part III:  Biblical Guidelines for Estate Distribution (Article part 2).

Click here for Part IV:  Biblical Basis for Charitable Giving.

Click here for Part V:  Guidelines for Selecting Charities.

Click here for Part VI:  The Believer and Secular Charities.

Click here for Part VII:  The Believer and the Ethical Will.

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Written by TimothyWise

default Guidelines for Christian Estate Planning Part IV:  Biblical Basis for Charitable Giving

Featuring Prof. B. Howard Pearson, BS ’76 In December 2010, Congress passed legislation that determined the gift and estate tax law for 2010-12 ( million exemption, with added flexibility in 2010 for decedent’s estates). If Congress does nothing, the exemption will return to million with an increased tax rate. Will Congress ever pass a more comprehensive approach to estate and gift taxes? If so, what is it likely to be? More importantly, how should one plan estate affairs under these circumstances? Professor Pearson teaches estate planning and will lead this information session on estate planning techniques under the current law and what may change in the future.

Question by just wondering: Estate Planning?
My brother in law recently passed and his wife got a check from his insurance company and its made payable to ‘the estate of xxxx xxxxx’. He did not have his estate planned out nor did he have a will, what are her options?

Any info would be great.

Best answer:

Answer by Edward W
His wife is next of kin and is, by default, the administrator of his estate.

What do you think? Answer below!

Finding Time to Scrapbook Part 2

(The first six tips are listed in the article “Finding Time to Scrapbook Part 1″)

7.  Make your scrapbooking time enjoyable and something you can look forward to.  For some, that may mean time to themselves, where for others it means time to socialize.  For myself, I know that it helps if good food and tea or a Slurpee are involved!  Perhaps for you, scrapbook time is more relaxing if your favourite music or movie is playing while you design your pages.  Whatever it is that will make the time a treat for you will also increase the amount of time that you will dedicate to it.

8.  Take the pressure off yourself!  Scraplifting (that’s scrapbooker speak for copying someone else’s layout) is considered flattery and completely acceptable in most scrapbook circles, so if the creativity juices aren’t flowing, just copy a layout.  Don’t compare yourself to someone else.  I am a fast scrapbooker, but my pages are nowhere near as artistic and intricate as the pages of others.  It would be depressing for me to compare my layouts to theirs and depressing for them to focus on how many pages I had been able to complete compared to themselves.  Instead, celebrate your own accomplishments.  If you’ve already set realistic goals for yourself, that should be easy to do.

9.  Pre-plan your layouts.  Put the photos you will be using for a page, along with the paper, any stickers or embellishments, and a sticky note with a rough sketch or journalling ideas together ahead of time.  Before I go on a weekend retreat (see #12), I lay out all of my pages this way and stack them in a box.  It increases my productivity and makes me feel more organized.  It also cuts back on the amount of “stuff” I have to bring with me.

10.  Have an area to scrapbook.  Most of us are not fortunate enough to have a room set aside just for scrapbooking (though it is an added bonus if you do!), but having an area in your home where there is a clear surface that you can work on such as a coffee table, kitchen table, or desk will enable you to pull out your project and do a page here and there at home.

11.  Get into a routine with a friend or group of friends where you meet to scrapbook on a regular basis.  This will work on two levels.  The routine will become a habit, and having a commitment with friends will ensure that you keep each other accountable.

12.  The hands-down best way that I have found to enable me to work on my scrapbooks is to go away on weekend scrapbook retreats.  I make sure that I do this at least once a year.  I am a fast scrapbooker and by being very organized ahead of time (see #9), I am able to complete between 80 and 100 pages per retreat.  I have to keep that in perspective by saying that as the mom of seven children, when I have a weekend away to scrapbook, I scrapbook!  I don’t sleep much.  It is just as acceptable to go away on the retreat, read a book, sleep in, and complete ten pages.

Good luck and happy scrapbooking!!!

Written by pocketsofchange
mother of seven children, freelance writer

One of Stampin Up!s favorite facilitators, Carrie, shares fun ways you can use stamping in your scrapbooking. Plus, from May 1-31, 2010, get a FREE package of Designer brads when you purchase select scrapbooking stamp sets! Learn more at www.stampinup.com.

Aromatherapy for Animals, Part TWO

(Part Two of a three part article…find the rest at www.bukisa.com/people/terraken .)

Most aromatherapy counters in U.S. department, cosmetic or health food stores offer dozens of essential oils; the catalogs and websites of aromatherapy companies list hundreds.  Any of the following oils or their hydrosols (flower waters) may be appropriate for use with your pet.  Do not apply full-strength essential oils; always dilute essential oils in a carrier oil (Sweet Almond, Apricot Kernel, Grapeseed, etc.) or another non-toxic medium before applying directly to your pet. You can also infuse the area around your pet by making your own aromatherapy sprays with essential oils, apple cider vinegar, vodka and purified water.  Remember: DILUTE, DILUTE, DILUTE—that’s the key to using essential oils on animals.  Essential oils are the most concentrated herbal products available, and such powerful substances can be dangerous and even deadly to pets.  For example, undiluted cinnamon oil can burn the skin and cause blisters, as can several other essential oils. Fennel, sage and camphor-containing oils (eucalyptus, rosemary) can cause seizures in epileptics, etc. Please see my column in the June 2009 issue of Critter Magazine for the first part of this article, Aromatherapy for Animals, PART ONE, for more tips and guidelines concerning the safe and effective use of aromatherapy with animals.  You can also find this article online at http://www.bukisa.com/people/terraken .

Basil, sweet (Ocimum basilicum or French basil, also called common basil; O. minimum or bush basil; O. sanctum or holy basil; but NOT including exotic basil, O. basilicum; see note below)

French basil, also called common basil, is a tender culinary herb used in Eastern and Ayurvedic medicine.  Its colorless or pale yellow essential oil, which has a light, sweet, fresh, spicy fragrance, is an antidepressant, antiseptic, antispasmodic, gas reliever, digestive aid, expectorant, fever reducer, nerve tonic, adrenal cortex stimulant and general tonic. In addition, it stimulates the production of milk in nursing mothers. Applied (diluted!) to the skin or fur, basil repels insects, applied to joints and muscles, it helps relieve arthritis pain; inhaled, it treats respiratory infections, indigestion, nausea and flatulence; in all applications it helps relieve anxiety, depression, fatigue and insomnia.

As Julia Lawless notes in The Encyclopedia of Essential Oils, the gentler, French basil and harsher exotic basil share the same Latin name, Ocimum basilicum, but exotic basil is a larger plant with a harsher odor and different constituents.  Its actions are the same as those of French basil, above, but the plant contains methyl chaviocol, which is moderately toxic, irritating to the skin, and possibly carcinogenic.  Exotic basil is not recommended for use with animals.  To avoid confusion, check with suppliers for positive identification.  All basil oils should be avoided during breeding and pregnancy.

Bergamot (Citrus bergamia)

Bergamot oil is distilled from the rind of an Italian citrus fruit and should not be confused with bee balm (Monarda didyma), which is commonly called bergamot because its fragrance resembles bergamot oil.

A traditional Italian folk medicine, bergamot oil was often used to treat fevers and worms.  Recent Italian research has expanded its use to the treatment of mouth, skin, urinary and respiratory conditions.  This oil has analgesic/pain relieving, antiseptic, antispasmodic, antitoxic, gas-relieving, digestive, diuretic, deodorant, laxative, stimulant, tonic and worm killing properties.  An appetite stimulant, it is useful in the treatment of anorexia.  Bergamot helps clear bladder infections and also relieves colic, stomach or intestinal cramps and flatulence.  Once important in the treatment of malaria, the oil helps reduce high fevers, it can be mixed with water and applied as a cold compress, or diffused into the air.  An antidepressant, it relieves anxiety, stress and nervous tension.  Bergaptene, a component of this oil can sometimes cause photosensitivity, so the “BF” (bergaptene-free) version of this oil is recommended instead.

Chamomile (Matricaria chamomilla, known as German, true or annual chamomile, and Anthemis nobilis, Roman or perennial chamomile)

The essential oil of annual German chamomile is thick and blue with an intense, sweet herbal fragrance.  The oil of the perennial Roman chamomile is clear and yellowish green with a sweet, clean, fruity odor.  Both are used in aromatherapy.

Chamomile is an anti-inflammatory, pain-relieving, antispasmodic, gas-relieving, fever-reducing, antiseptic, wound-healing digestive aid and calming herb of the highest order.  Applied topically, it treats burns, cuts, infections and abscesses. It is also useful for colitis, intestinal infections, gallbladder problems, colic, flatulence and gastritis. Sprayed into the air, it makes a spirit-lifting air freshener.  Safe for kittens, puppies and nursing mothers as well as during pregnancy, chamomile is one of the most versatile and best tolerated essential oils. Its calming influence relieves tension, depression and anxiety.  In shampoos and conditioners, chamomile improves fur condition while highlighting red, yellow and light colored coats.

Cinnamon (Cinnamomum zeylanicum and other species)

Cinnamon oil is extracted by steam distillation from the leaves, twigs and dried inner bark of the tree.  The result is a pale to dark yellow or brown oil with the familiar fragrance of this popular culinary spice.

Cinnamon leaf oil is relatively nontoxic, though it should be used in moderation around mucous membranes and sensitive skin areas. Cinnamon bark oil, a serious irritant to the skin as well as mucous membranes, is one of the most hazardous full-strength oils.  It should not be used during pregnancy except in small amounts during labor or whelping, when it stimulates contractions.

Used externally to repel lice and other small parasites, diluted cinnamon leaf oil can be applied to warts, wasp stings and other skin conditions.  Diluted cinnamon oil warms and relaxes muscles and joints.  It stimulates the appetite, helps prevent colitis, and heals intestinal infections.  Sprayed around an animal, cinnamon helps improve circulation, combat fatigue and boost the immune system.  This oil is considered an anthelmintic or vermifuge (worm killer), antidote to poisons, astringent, gas relieving digestive aid and circulatory stimulant.

Clary Sage (Salvia sclarea)

A close relative of garden sage and native to southern Europe, clary sage was highly regarded during the Middle Ages as a digestive aid and nerve tonic. Despite its effectiveness, the herb fell out of use and few people today had ever heard of it until just recently. Thanks to aromatherapists, clary sage is enjoying new popularity, for this clear, colorless oil with a warm, sweet, light grassy fragrance eases cramps, stimulates digestion, reduces flatulence, treats respiratory infections, relaxes the spirit and reduces psychological tension, fear and nervousness.  An effective deodorant and antiseptic, clary can be used in the treatment of skin infections.  For respiratory problems, use in an aroma lamp, diffuser, humidifier or spray bottle.

The essential oil of garden sage (Salvia officinalis) is toxic in very small doses and should not be used on or around animals. Clary sage is much milder and is often used in place of sage oil for the treatment of physical ailments. It is used as an antidote to the stresses of travel, competition and performing.

Clove (Eugenia caryophyllata, E. aromatica, E. caryophyllus)

Clove oil, the traditional cure for toothache, can do more than numb the gums. This sweet, warm, spicy oil is an effective antiseptic that can be applied to infected wounds; in fact, when diluted to 1 percent, clove oil is up to four times more effective than phenol in killing bacteria. An effective insect repellent, clove oil can be used on herbal flea collars or added to herbal sprays. It helps prevent flatulence, digestive problems and diarrhea.  As clove oil was traditionally recommended for strengthening the uterus and adding in childbirth, this essential oil may be helpful to dogs and cats in the week before giving birth.  Clove oil is also an effective vermifuge or worm killer.

Three types of clove oil are available: clove bud, clove leaf and clove stem.  All three can cause skin and mucous membrane irritation and should be greatly diluted when used topically. Clove bud oil has the lowest eugenol percentage and is the least toxic.

Eucalyptus (Eucalyptus globulus, Blue Gum)

One of the world’s most aromatic trees, eucalyptus is native to Tasmania and Australia, but now grows around the world. Its colorless oil, which turns yellow with age, has a harsh, woody, camphor smell.  Externally, the oil is nontoxic and when diluted does not irritate the skin, but it can be toxic when swallowed (as can most essential oils).  As little as 3.5ml (less than a teaspoon) has been fatal to humans. As always, dilute eucalyptus oil before applying it, this is an oil to treat with caution and respect.

Eucalyptus oil is widely used an insect repellent, applied topically to burns and wounds and dispersed in vaporizers to treat bronchial infections and improve breathing. Traditionally used in the treatment of malaria, eucalyptus can help reduce a fever or the elevated temperature of heat stroke when used in a cold-water compress on the legs or abdomen. 

Lemon scented eucalyptus (Eucalyptus citriodora) shares similar properties and is considered more effective in the treatment of fungal infections.  Eucalyptus radiata is a milder form of eucalyptus and is more safely used on animals and children. The same precautions apply to all eucalyptus oils.

Lavender (Lavandula latifolia or spike lavender; L. angustifolia or L. officinalis, true lavender; and Lavandula x intermedia or lavandin, a cross between true and spike lavender)

Among the most revered essential oils, lavender has a long history of medicinal and cosmetic uses. Originally from the Mediterranean, lavender is now grown around the world. There are many different types of lavender, but all share the same basic actions: analgesic, anticonvulsive, antidepressant, antimicrobial, antirheumatic, antiseptic, antispasmodic, antitoxic, gas-relieving, bile-stimulating, deodorant, diuretic, insect-repelling, relaxing, circulation-stimulating, tonic and worm-repelling. Lavender is so effective against burns that it is a recommended treatment for most burns and scalds. For that reason and because it neutralizes the venom of insect bites and stings as well as some venomous snakes, it belongs in every first aid kit.

Distilled lavender oil is clear to pale yellow with a sweet, herby, woody scent.  Inhaled it treats respiratory conditions, nausea, prevents flatulence, alleviates cramping, improves digestion and clears urinary tract infections.  Applied to the skin or coat, it helps repel insects and treats abscesses, fungal infections, ringworm, lice, scabies, sores, sunburn, dermatitis, earache, wounds and inflammation. In any application, lavender reduces anxiety and lifts the spirits.  By all the accounts I have studied, full-strength lavender oil is safe for dogs of all ages, but you may want to dilute it first with a small amount of carrier oil or vodka. Definitely do dilute this oil for use on kittens and cats.

Check out PART THREE of this three part article at http://www.bukisa.com/people/terraken .

(This column is authored by Carol Koenigsknecht, Herbal Practitioner and owner of Terra Ken Herbals.  She is available for consultations, classes and lectures, and can be reached via her website at www.TerraKenHerbals.net or by phone, (706) 797-0091.  She also owns and operates Carol’s Critter Care, a pet-sitting service.)

DISCLAIMER: The information provided in this column is intended for educational purposes only.  It is not intended to diagnose, treat, cure or prevent any disease.  Please seek the advice of a QUALIFIED veterinarian or health care practitioner before using any herbs, supplements or other natural approaches to health discussed in this column.

Written by terraken
Herbal Practitioner, Animal Caretaker, Professional Writer…and totally self-employed!

(Part Two of a three part article…find the rest at www.bukisa.com/people/terraken .)

Most aromatherapy counters in U.S. department, cosmetic or health food stores offer dozens of essential oils; the catalogs and websites of aromatherapy companies list hundreds.  Any of the following oils or their hydrosols (flower waters) may be appropriate for use with your pet.  Do not apply full-strength essential oils; always dilute essential oils in a carrier oil (Sweet Almond, Apricot Kernel, Grapeseed, etc.) or another non-toxic medium before applying directly to your pet. You can also infuse the area around your pet by making your own aromatherapy sprays with essential oils, apple cider vinegar, vodka and purified water.  Remember: DILUTE, DILUTE, DILUTE—that’s the key to using essential oils on animals.  Essential oils are the most concentrated herbal products available, and such powerful substances can be dangerous and even deadly to pets.  For example, undiluted cinnamon oil can burn the skin and cause blisters, as can several other essential oils. Fennel, sage and camphor-containing oils (eucalyptus, rosemary) can cause seizures in epileptics, etc. Please see my column in the June 2009 issue of Critter Magazine for the first part of this article, Aromatherapy for Animals, PART ONE, for more tips and guidelines concerning the safe and effective use of aromatherapy with animals.  You can also find this article online at http://www.bukisa.com/people/terraken .

Basil, sweet (Ocimum basilicum or French basil, also called common basil; O. minimum or bush basil; O. sanctum or holy basil; but NOT including exotic basil, O. basilicum; see note below)

French basil, also called common basil, is a tender culinary herb used in Eastern and Ayurvedic medicine.  Its colorless or pale yellow essential oil, which has a light, sweet, fresh, spicy fragrance, is an antidepressant, antiseptic, antispasmodic, gas reliever, digestive aid, expectorant, fever reducer, nerve tonic, adrenal cortex stimulant and general tonic. In addition, it stimulates the production of milk in nursing mothers. Applied (diluted!) to the skin or fur, basil repels insects, applied to joints and muscles, it helps relieve arthritis pain; inhaled, it treats respiratory infections, indigestion, nausea and flatulence; in all applications it helps relieve anxiety, depression, fatigue and insomnia.

As Julia Lawless notes in The Encyclopedia of Essential Oils, the gentler, French basil and harsher exotic basil share the same Latin name, Ocimum basilicum, but exotic basil is a larger plant with a harsher odor and different constituents.  Its actions are the same as those of French basil, above, but the plant contains methyl chaviocol, which is moderately toxic, irritating to the skin, and possibly carcinogenic.  Exotic basil is not recommended for use with animals.  To avoid confusion, check with suppliers for positive identification.  All basil oils should be avoided during breeding and pregnancy.

Bergamot (Citrus bergamia)

Bergamot oil is distilled from the rind of an Italian citrus fruit and should not be confused with bee balm (Monarda didyma), which is commonly called bergamot because its fragrance resembles bergamot oil.

A traditional Italian folk medicine, bergamot oil was often used to treat fevers and worms.  Recent Italian research has expanded its use to the treatment of mouth, skin, urinary and respiratory conditions.  This oil has analgesic/pain relieving, antiseptic, antispasmodic, antitoxic, gas-relieving, digestive, diuretic, deodorant, laxative, stimulant, tonic and worm killing properties.  An appetite stimulant, it is useful in the treatment of anorexia.  Bergamot helps clear bladder infections and also relieves colic, stomach or intestinal cramps and flatulence.  Once important in the treatment of malaria, the oil helps reduce high fevers, it can be mixed with water and applied as a cold compress, or diffused into the air.  An antidepressant, it relieves anxiety, stress and nervous tension.  Bergaptene, a component of this oil can sometimes cause photosensitivity, so the “BF” (bergaptene-free) version of this oil is recommended instead.

Chamomile (Matricaria chamomilla, known as German, true or annual chamomile, and Anthemis nobilis, Roman or perennial chamomile)

The essential oil of annual German chamomile is thick and blue with an intense, sweet herbal fragrance.  The oil of the perennial Roman chamomile is clear and yellowish green with a sweet, clean, fruity odor.  Both are used in aromatherapy.

Chamomile is an anti-inflammatory, pain-relieving, antispasmodic, gas-relieving, fever-reducing, antiseptic, wound-healing digestive aid and calming herb of the highest order.  Applied topically, it treats burns, cuts, infections and abscesses. It is also useful for colitis, intestinal infections, gallbladder problems, colic, flatulence and gastritis. Sprayed into the air, it makes a spirit-lifting air freshener.  Safe for kittens, puppies and nursing mothers as well as during pregnancy, chamomile is one of the most versatile and best tolerated essential oils. Its calming influence relieves tension, depression and anxiety.  In shampoos and conditioners, chamomile improves fur condition while highlighting red, yellow and light colored coats.

Cinnamon (Cinnamomum zeylanicum and other species)

Cinnamon oil is extracted by steam distillation from the leaves, twigs and dried inner bark of the tree.  The result is a pale to dark yellow or brown oil with the familiar fragrance of this popular culinary spice.

Cinnamon leaf oil is relatively nontoxic, though it should be used in moderation around mucous membranes and sensitive skin areas. Cinnamon bark oil, a serious irritant to the skin as well as mucous membranes, is one of the most hazardous full-strength oils.  It should not be used during pregnancy except in small amounts during labor or whelping, when it stimulates contractions.

Used externally to repel lice and other small parasites, diluted cinnamon leaf oil can be applied to warts, wasp stings and other skin conditions.  Diluted cinnamon oil warms and relaxes muscles and joints.  It stimulates the appetite, helps prevent colitis, and heals intestinal infections.  Sprayed around an animal, cinnamon helps improve circulation, combat fatigue and boost the immune system.  This oil is considered an anthelmintic or vermifuge (worm killer), antidote to poisons, astringent, gas relieving digestive aid and circulatory stimulant.

Clary Sage (Salvia sclarea)

A close relative of garden sage and native to southern Europe, clary sage was highly regarded during the Middle Ages as a digestive aid and nerve tonic. Despite its effectiveness, the herb fell out of use and few people today had ever heard of it until just recently. Thanks to aromatherapists, clary sage is enjoying new popularity, for this clear, colorless oil with a warm, sweet, light grassy fragrance eases cramps, stimulates digestion, reduces flatulence, treats respiratory infections, relaxes the spirit and reduces psychological tension, fear and nervousness.  An effective deodorant and antiseptic, clary can be used in the treatment of skin infections.  For respiratory problems, use in an aroma lamp, diffuser, humidifier or spray bottle.

The essential oil of garden sage (Salvia officinalis) is toxic in very small doses and should not be used on or around animals. Clary sage is much milder and is often used in place of sage oil for the treatment of physical ailments. It is used as an antidote to the stresses of travel, competition and performing.

Clove (Eugenia caryophyllata, E. aromatica, E. caryophyllus)

Clove oil, the traditional cure for toothache, can do more than numb the gums. This sweet, warm, spicy oil is an effective antiseptic that can be applied to infected wounds; in fact, when diluted to 1 percent, clove oil is up to four times more effective than phenol in killing bacteria. An effective insect repellent, clove oil can be used on herbal flea collars or added to herbal sprays. It helps prevent flatulence, digestive problems and diarrhea.  As clove oil was traditionally recommended for strengthening the uterus and adding in childbirth, this essential oil may be helpful to dogs and cats in the week before giving birth.  Clove oil is also an effective vermifuge or worm killer.

Three types of clove oil are available: clove bud, clove leaf and clove stem.  All three can cause skin and mucous membrane irritation and should be greatly diluted when used topically. Clove bud oil has the lowest eugenol percentage and is the least toxic.

Eucalyptus (Eucalyptus globulus, Blue Gum)

One of the world’s most aromatic trees, eucalyptus is native to Tasmania and Australia, but now grows around the world. Its colorless oil, which turns yellow with age, has a harsh, woody, camphor smell.  Externally, the oil is nontoxic and when diluted does not irritate the skin, but it can be toxic when swallowed (as can most essential oils).  As little as 3.5ml (less than a teaspoon) has been fatal to humans. As always, dilute eucalyptus oil before applying it, this is an oil to treat with caution and respect.

Eucalyptus oil is widely used an insect repellent, applied topically to burns and wounds and dispersed in vaporizers to treat bronchial infections and improve breathing. Traditionally used in the treatment of malaria, eucalyptus can help reduce a fever or the elevated temperature of heat stroke when used in a cold-water compress on the legs or abdomen. 

Lemon scented eucalyptus (Eucalyptus citriodora) shares similar properties and is considered more effective in the treatment of fungal infections.  Eucalyptus radiata is a milder form of eucalyptus and is more safely used on animals and children. The same precautions apply to all eucalyptus oils.

Lavender (Lavandula latifolia or spike lavender; L. angustifolia or L. officinalis, true lavender; and Lavandula x intermedia or lavandin, a cross between true and spike lavender)

Among the most revered essential oils, lavender has a long history of medicinal and cosmetic uses. Originally from the Mediterranean, lavender is now grown around the world. There are many different types of lavender, but all share the same basic actions: analgesic, anticonvulsive, antidepressant, antimicrobial, antirheumatic, antiseptic, antispasmodic, antitoxic, gas-relieving, bile-stimulating, deodorant, diuretic, insect-repelling, relaxing, circulation-stimulating, tonic and worm-repelling. Lavender is so effective against burns that it is a recommended treatment for most burns and scalds. For that reason and because it neutralizes the venom of insect bites and stings as well as some venomous snakes, it belongs in every first aid kit.

Distilled lavender oil is clear to pale yellow with a sweet, herby, woody scent.  Inhaled it treats respiratory conditions, nausea, prevents flatulence, alleviates cramping, improves digestion and clears urinary tract infections.  Applied to the skin or coat, it helps repel insects and treats abscesses, fungal infections, ringworm, lice, scabies, sores, sunburn, dermatitis, earache, wounds and inflammation. In any application, lavender reduces anxiety and lifts the spirits.  By all the accounts I have studied, full-strength lavender oil is safe for dogs of all ages, but you may want to dilute it first with a small amount of carrier oil or vodka. Definitely do dilute this oil for use on kittens and cats.

Check out PART THREE of this three part article at http://www.bukisa.com/people/terraken .

(This column is authored by Carol Koenigsknecht, Herbal Practitioner and owner of Terra Ken Herbals.  She is available for consultations, classes and lectures, and can be reached via her website at www.TerraKenHerbals.net or by phone, (706) 797-0091.  She also owns and operates Carol’s Critter Care, a pet-sitting service.)

DISCLAIMER: The information provided in this column is intended for educational purposes only.  It is not intended to diagnose, treat, cure or prevent any disease.  Please seek the advice of a QUALIFIED veterinarian or health care practitioner before using any herbs, supplements or other natural approaches to health discussed in this column.

OVERVIEW OF POLYETHYLYNE INDUSTRY

Flexible packaging is evolving as the biggest segment of packaging industries. Its dominance is driven by factors such as packing material source reduction, convenience for the end users, and visual and handling ease. The flexible packaging industry has been an indispensible segment in the growth and adoption for use in many applications and expanded into a global economy, as many newly industrialized nations have become global players in trade. The trend line for the total film market in USA depicts a 4.5% growth rate from the 2002 to 2007 data. At this growth rate, the US flexible packaging film market could be over 20 billion pounds in 2020 (Wagner, 2010).

Growing application of plastic materials evokes the growth in flexible packaging during this century tremendously. Flexible packages are made from lamination (Phadke, 2008) or from multi-layer co-extruded structures of different combinations, generally plastic or cellulosic substrates (films, foil, paper).The manufacture of flexible packaging is known as converting. In producing material for a particular application, specific text and related graphic information (pictorial and use suggestion or barcodes) are typically printed on one of the substrates. Several processes- coating, lamination, and co-extrusion, then combine this printed layer with other to provide the overall material functionality. Today, we have many polymers such as PE (polyethylene), PP (polypropylene), PET (polyester) and PS (polystyrene) that are used to produce clear films for packaging. While these aforementioned polymers are commonly used in monolayer format, they are also used in multilayer films produced by co-extrusion and/or lamination processes (Wagner, 2010).

polyethylene Industry in India

The growth of flexible packaging in India has only just started. In the last 10 years analysts have started to look at India differently. Its place a vibrant and increasingly profitable global economy has emerged. Forecasts have been right so far – the growing economy has encouraged large investments from overseas companies and a changing social climate has meant the Indian market is now supporting tastes and demands seen more in Western cultures. Indian consumers now expect a certain level of packaging with their goods, and as foreign investors take advantage of the cheap material and labour costs, Indian exports in flexible packaging are on the up. The Indian packaging market grew by around 9 per cent in 2004, after a slight slow-down in growth in comparison to 2003. For the remainder of the decade, growth of 14 per cent is predicted in packaging sales, with the less developed plastic packaging sectors set to be the fastest-growing areas of the market with annual growth set for around 20 per cent year-on-year (Borciani, 2007). Food markets will drive consumption growth, with the food processing industry keen to double capacity in the medium-term – along with other consumer markets – as India becomes an increasingly attractive option for finished goods suppliers exporting to neighbouring countries. Other key flexible plastics segments include HDPE-based flexible bulk bags, consumption of which amounts to around 44,000 tonnes, with around 75 per cent of total usage accounted for by sugar, with the remainder attributable to salt, rice and atta (6,500 tonnes), onions and potatoes (3,500 tonnes) and tea (1,000 tonnes). Traditional woven fabrics, however, continue to dominate in areas such as cement, pesticides and fertilisers. Output across a range of film sectors will continue to grow at strong rates. BOPP film production in India, for example, almost doubled into 2004, with shipments up from 23,400 tonnes in April-November 2003 to 46,593 tonnes during the same period in 2004. As a consequence of the low purchasing power of the majority of Indian consumers, most consumer goods come in small, affordable packages. The rapid expansion of the Indian flexible packaging market has accelerated because of the conversion of the more traditional rigid packaging into flexible forms and a favourable government tax structure – the excise duty, which was 24 per cent, was reduced in 2001 to 16 per cent. A liberalisation of the Indian economy, coupled with globalisation and the influx of the multinationals, has improved the quality of all packaging, particularly flexible packaging. It is estimated there are 600-800 flexible packaging converters in India, and most are small operations with capacities of less than 250 tonnes per annum. However, at least 10 converters have capacities of more than 4,000 tonnes per annum and are on a par with the leading foreign operations. These larger converters include:

Flex Industries, Noida;

Packaging India, Pondicherry;

Paper Products Ltd, Mumbai;

Positive Packaging Ltd, Mumbai;

Supreme Industries, Mumbai;

VFC Ltd, Mumbai.

There is a developing middle income group in India that demands more Western-style convenience foods, and has an improved level of disposable income to purchase them. This demand is further supported by more women entering the workplace, leaving less time for them to prepare traditional home-cooked foods. In turn, this has led to a growing market for convenience products, both in the food and non-food sectors, requiring light convenient packaging compatible with microwave cooking (Borciani, 2007).

Other major drivers in the use of flexible packaging include:

Increasing health consciousness – with a move away from traditional unpackaged formats to packaged, branded goods.

The Indian economy is experiencing high levels of growth; Indian GDP growth was 7 per cent in 2004 to 2005 – higher than for developed regions, and only marginally below that of China.

Overall economic growth has stimulated the salary levels of the huge middle income group providing higher levels of disposable income proving beneficial for the consumer goods market.

There have been escalating growth rates in agriculture, industry and the tertiary sectors.

Increasing affluence and less time available for home cooking has increased the levels of eating at fast food outlets and restaurants. This has cultivated a taste for non-Indian foods – Italian, Chinese and European varieties – which in turn has caused an interest in the development of a range of packaged products such as pasta, soups and noodles for use in the home.

Packaged goods manufacturers usually buy the composite in roll form. The adhesive lamination has a very important role to play multilayer flexible packaging as it binds the layers together. Flexible packaging can be manufactured by lamination, extrusion, co- extrusion. Typically materials involved for flexible packaging are as follows,

PET (Polyethylene terephthalate)

 British chemists, John Rex Whinfield and James Tennant Dickson, employees of the Calico Printer’s Association of Manchester, patented ‘polyethylene terephthalate’ (also called PET or PETE) in 1941, after advancing the early research conducted by Wallace Carothers of DuPont. They saw that Carothers’ research had not investigated the polyester formed from ethylene glycol and terephthalic acid. Polyethylene terephthalate is the basis of synthetic fibres such as generic polyester fibre and specialty fibres such as Invista’s ‘Dacron’. Whinfield and Dickson along with inventors W.K. Birtwhistle and C.G. Ritchie also created the first polyester fibre called ‘Terylene’ in 1941 (first manufactured by Imperial Chemical Industries or ICI). The second polyester fibre was DuPont’s ‘Dacron’ (now a product of Invista Corp.) (Speight and Lange, 2005). It is a polyester resin used for high-impact resistant containers. When melt-blown, it provides a good barrier for both flavours and hydrocarbons (fat). It is not transparent. PET (Papachristou et al., 2006) is resistant to acids, bases, some solvents, and oils and fats. It is difficult to mould. PET is used for soda, mouthwash, pourable dressings, edible oils, and peanut butter. Monolayer films will hold a crease, and are heat-sealable and transparent. The film is used for cereal box liners, soda bottles, bag pouches, and microwave food trays. The melting point of unmodified PET is below boiling. At boiling temperatures, bottles will shrink 30 percent and deform badly. Modified PETs have melt points of 253 to 2750F. These containers are more expensive, but they can be used for hot filled products such as juice-based beverages and tomato sauce. Heat distortion occurs at 1800F; maximum continuous service temperature is 2120F. There has been a moderate amount of concern that additives from these trays may migrate into foods, particularly if the trays are reused in a microwave oven.

PE (Polyethylene)

 Polyethylene was first synthesized by the German chemist Hans von Pechmann who prepared it by accident in 1898 while heating diazomethane. When his colleagues Eugen Bamberger and Friedrich Tschirner characterized the white, waxy substance that he had created, they recognized that it contained long -CH2- chains and termed it polymethylene (Piringer & Baner, 2008). The first industrially practical polyethylene synthesis was discovered (again by accident) in 1933 by Eric Fawcett and Reginald Gibson at the ICI works in Northwich, UK. Upon applying extremely high pressure (several hundred atmospheres) to a mixture of ethylene and benzaldehyde, they again produced a white, waxy material. Because the reaction had been initiated by trace oxygen contamination in their apparatus the experiment was, at first, difficult to reproduce. It was not until 1935 that another ICI chemist, Michael Perrin, developed this accident into a reproducible high-pressure synthesis for polyethylene that became the basis for industrial low density (LD)PE production beginning in 1939 (Piringer & Baner, 2008).

LDPE (Low-density polyethylene)

 Maximum continuous service temperature is 1400F; it heat distorts at 1040F. LDPE is resistant to moisture vapour, acids, bases, and fats and oils. It has poor resistance into solvent and builds up static. LDPE is used primarily for packaging films and for bread-wrapping bags.

HDPE (High-density polyethylene)

HDPE has a maximum continuous service temperature of 1600F but distorts at 1400F (Xie et al., 2010). It is resistant to moisture, gases, acids, bases, solvents, and fats and oils. It will build up static. HDPE is used for milk jugs, cleaning supply bottles, and trash bags.

BOPP (Biaxially oriented poly propylene): Biaxially oriented polypropylene (BOPP) was introduced in the 1960s. Initially, it was developed in a blown film process and the first commercial production was started by DuPont in Iowa, USA. Eventually, other companies started to produce BOPP in a cast sheet/orientation process which made the film production more economical. This change was instrumental in replacing cellophane, as it was lower cost and more environmentally friendly to produce. As BOPP usage gained in the industry, there was a corresponding decline in cellophane usage and production. Today, cellophane production is a mere fraction of what it once was. It is widely used in flexible packaging industry. It has excellent clarity, good dimensional stability and flatness, low electro static charge, high gloss; wrinkle free, moisture resistant property. It has recyclable property.

LAMINATION PROCESS

Lamination process (Kabir, 1996) can be defined as the process in which one side or both sides of the item are coated by a film. The coating film and the material to be coated are brought into contact with each other with the help of the roller. A permanent bond is formed between the materials by the application of  heat or pressure or both. The heating process in lamination is most critical and it is done either at the roller assembly or before the roller assembly. The single integrated material produced after the lamination is called as laminate. Hence a laminate can be a combination of clearly different plastic film materials or plastic with materials like paper, aluminium foil, cellophane etc. The minimum limit to the possible number of layers in lamination is two and one of the materials between these two must be a thermoplastic. Few variations of this lamination process (Yang et al., 2004) are as follows, Adhesive lamination, Thermal or Fusion lamination, Hot melt lamination (Wax lamination), Extrusion lamination, Dry paint transfer-lamination. In adhesive lamination process one layer is coated with adhesive and it is then combined with another layer by applying heat or pressure or both. The raw materials used for laminates-paper, aluminium foil, plastic film, rubber hydrochloride, regenerated cellulose. Adhesive lamination can be classified into two types depending on the type of adhesive used for bonding purposes – Dry lamination, Wet lamination. In dry lamination process consists of applying the adhesive to the inner face of one web or both webs. These two webs which are used for bonding purpose may be impenetrable. The plastic film can be laminated to other substrates successfully by this method.

In this case, the laminating adhesive is firstly applied to one web in exact amount. This web is passed through the drying open to remove either water or solvent from the laminating adhesive. This web is then combined with another web with the help of pressure rollers. These pressure rollers can be heated in some cases. The factors which influence the success of this lamination include control of tension, regular and uniform adhesive application; nip pressure and temperature control of drying and roll storage etc.

In wet lamination method is used when one or more substrates is permeable to the passage of coating solvents. In this process of lamination, one layer is coated by adhesive on the adhesive applicator. The two layers are combined under nip heated chamber. The laminated web is passed through the drying chamber. This web releases the water vapour which is present in the adhesive. One component of the web is porous in nature. The water vapour escapes through one of the component. If any one component of the laminated web is not porous then the water vapour will remain entrapped between the layers and hence good quality laminate will not produce. Wet lamination requires water based adhesive. The cost of the water based adhesive is lower than the cost of the adhesive which is used for the dry lamination purpose. The machine has to run in slow speed to provide time required for the water to evaporate, permeate and escape. Hence this process is slow than the other lamination processes. In order to produce laminates of polyester/paper, polypropylene film/paper, BOPP film/paper, this method can be successfully used. The adhesives which are used for wet lamination purpose are casein, sodium silicate, starch, polyvinyl alcohol, dextrin etc. Superior bond strengths are possible with adhesive lamination but de lamination is a constant fear with adhesive lamination. But the lamination can be controlled. Also production speed of adhesive lamination is quite high.

Co-extruded film is defined as a multiplayer film in each distinct layer is formed by simultaneous extrusion process through a single die. Co-extrusion allows one to prepare a multifunctional packaging material in one manufacturing step as opposed to traditional multistep process of coating and lamination. Technology used for co-extrusion are -extrusion of different polymers through different extruders, combining them at a common die as different layers, then blown by compressed air, which forms bubble between the die head and nip rollers, the nip rollers make the tabular film in lay flats, passed on, to the winding and slitting unit, the compressed air settles the bubbles is important to create uniform width. Co-extrusion could be considered depending upon application and number as: two layers, three layers, five layers or more.

In flexible packaging manufacturing significant amount of waste is occurred in different stages of production such as in printing, slating, and lamination and so on. The reviews of past research indicate that no process other than burning in incinerator (Bulatov and Klemes, 2009) and grinding are in practice. There are three types of incinerators mass burn incinerators, refuse-derived fuel incinerators, and modular combustors. These processes are required to prevent possible fraudulent activities as the packaging material may reach non intended users at low price. Burning (Costa et al., 2007) and grinding incurs significant amount of cost, rather it is harmful to the environment due to the production of obnoxious gases where this clean technology approach needs to be promoted. The proposed new set up can cost efficiently recycle the flexible packaging plastic waste and also prevent the fraudulent activities.

TECHNOLOGICAL INNOVATION

To attain the  need of dynamic market, the product life cycle is becoming shorter, Therefore the adoption of technological innovations is becoming indispensible for the new products development and enhancing the existing ones.The innovation could be achieved by two different ways: the adoption and the implementation for innovation. In the former case, the firm invests capital on equipment and tooling for new process to obtain more technologically enhanced product in shorter time with lesser cost, while in the second case commercialization of new products takes place and/or implementation of new tools are created by suitable technique (Alster, 1987).

The technological innovation generate new and enhanced product utilizing unique process. Technological features or intended uses differ greatly between the products and processes (Arthur, 1988).

Although the terms adoption and diffusion of technology be closely related concepts, they are not synonyms. In accordance with ROGERS (1995), diffusion is the process by which the innovation is communicated through the years by channels, among the members of a social system.

The adoption of technological innovation involves a decision process where the rational elements of the behaviour of the adopter firm predominate for its explanation. The process includes five steps: knowledge, persuasion, decision, implementation and confirmation. As stated by Rogers (1995), the knowledge steps start when the firm is stimulated, inciting it to a technologic innovation. In the step of persuasion there is a shape of favorable or unfavourable attitudes in relation to technological innovation, bringing into connection the risk of the use of this innovation. The decision step involves the decision to choose between adopting or rejecting the technological innovation.

The implementation step denotes to the effective use of innovation. The confirmation step finds to strengthen the decision for the appropriately made adoption.

The extent of assets put by a firm in the innovative activities reflects the strength invested to the innovation. According to Pintec (2005), the seven sort of activities with what a company can lead its efforts for innovation are:

Internal activities of Research and Development – innovative and methodical work pointing the increase and the use of wisdom to create new applications.

External acquisitions of Research and Development – the same activities of the last item is recognized by other firms and acquired by the company.

Acquisitions of other external knowledge – contracts of technology transference, or purchase of the rights of patents and practice of brands and other techno-scientific knowledge.

Acquisition of machines and equipment – Its purchased to implement for products and new or technically sound processes.

Directed training to the creation of products/process- Technologically new or enhanced and related to the innovative activities of the firm.

Technological innovations to the market – commercial activities, pointed link to the launching of the new product. It could include, market research, market test and publicity prior to launching.

Industrial project and other technical provisions to production and distribution – techniques to introduce the implementation of product or process innovations.

TECHNOLOGICAL IMPACT IN PROPOSED EQUIPMENT DESIGN

The waste at different stage of packaging can be converted into useful products with an additional lamination process. The technology used in this lamination process is one-on-one lamination process where the printed side of the packaging materials is destroyed and laminated together. It is a two layer dry lamination technique process. This additional lamination process is carried out in the newly designed setup which consists of five rollers, an adhesive tray and a heating chamber. At first the sheet will pass through two rollers, which are rubber coated and manually operated. The spring is attached to the upper roller so that it can put enough pressure to press the sheet and helps to adjust the roller according to the sheet thickness. These rollers can rotate in opposite directions. The lower roller is kept in an adhesive tray and a doctor blade is attached to this to remove the excess adhesive. These rollers could be manually rotated with the help of a mechanical handle which is attached with the lower roller. Adhesive is uniformly applied in the lower portion of the sheet as the roller is rotating into adhesive and upper roller can put pressure on the sheet. The sheet could be pulled forward and passed through an electric heating chamber which is closely one feet long and consists of ten incandescent bulbs. In this chamber the sheet gets enough heat which can dry out the adhesive. This is required for better quality lamination. From the heating chamber the sheet enters into another two-rollers assembly where another sheet will enter from the down roller direction and the upper roller will put pressure on the sheet so that the two sheets could be laminated together. The upper roller is attached with a spring which could adjust the thickness of the sheet. At the end the sheet is winded up into a roll. By practicing this process various combinations of sheet could be produced like PET to PET, BOPP to BOPP, metallic poly to PET, metallic poly to metallic poly and so on. The obtained sheet can be utilized in diverse application areas. These sheets are cost effective because it is produced from the waste where the raw material cost is negligible. The cost involved in this process is design-setup cost. The obtained sheets are water proof and durable in nature; due to this characteristic these sheets could be used as cover of the cottages or huts in the rural area. It could be used to make water proof jackets for farmers, construction worker, and for those who required to work in open field. These sheets could be used as curtain and also to prepare disposable plates, glasses, carry bags.

Cost related to Production/Operation:

Equipment cost = 10, 000 INR

Adhesive cost = 30 to 40 INR per kg.

Estimated longevity of equipment is 5 years.

the reject rate is around 9 to 10% in 50 tons rolls.

Monthly generated waste = 5000 kg.

Total cost of production per kg. = 5 INR

Table 1. Percentage square meter per kg of different materials

Materials

meter2 per kg.

Production (%)

Percentage Meter2/ kg.

PET

59.52

40

23.808

Poly film

27.77

40

11.108

Metallic film

58.82

20

11.764

Total

46.68

 

According to the table 1 the production of one kg Sheet is 46.68 square meter. So, the production cost of 47 square meter (approximately) = 5 INR

CONCLUDING STATEMENT

This study portrays technological innovation in packaging waste recycling and proposes a low cost clean technology setup which could be utilized to perform the aforementioned task. This eco-friendly low cost technology can most effectively convert the waste material into useful product for mankind. These low cost sheets are water proof and durable in nature and due to this property these could be used as cottage or hut top cover, curtain, water proof jackets for farmers, construction workers and for those who are required to work in open field. These sheets could also be used to prepare disposable plates, glasses, carry bags and many more decorative items. The newly designed set up is also able to reduce the environmental pollution. Due to the increasing market size of flexible packaging in recent years this approach could be established as small industry segment and could help in depleting the waste from the society in near future.

References

1. Wagner Jr, J.R. (2010)  Multilayer flexible packaging. PDL handbook series. Elsevier. Oxford UK.

2. Phadke, N.X. (2008). Lamination: Few variations of commonly used lamination techniques – A review, Journal of Popular Plastics and Packaging, 52.

3. Borciani, C. (2007) Flexible packaging in India. http://profitthroughinnovation.com/packaging/flexible-packaging-in-india.html

4. Speight, J.G. & Lange N.A. (2005). Lange’s handbook of chemistry (16 ed.). McGraw-Hill. pp. 2.807–2.758.

5. Papachristou, C., Badeka, A., Chouliara, I., Kondyli, E., Kourtis, L. & Kontominas, M.G. (2006) Evaluation of polyethylene terephthalate as a packaging material for premium quality whole pasteurized milk in Greece, European Food Research and Technology, 224, 237–247.

6. Piringer, O.G. & Baner, A.L. (2008). Plastic packaging: interactions with food and pharmaceuticals (2nd ed.). Wiley-VCH.

7. Xie, L. Leester-Schädel, M., Ziegmann, G. & Büttgenbach, S. (2010) Effect of physical vapor deposition metallic thin films on micro injection molded weld line mechanical properties, Microsystems Technologies, 16(6), 1009-1013.

8. Kabir, H.R.H. (1996) A novel approach to the solution of shear flexible rectangular plates with arbitrary laminations, Composites Part B, 27B, 95-104.

9. Yang, T.C.K., Wang, S.-F. & Juan, C.-C. (2004) Effect of lamination conditions on sintered properties of glass-ceramic substrates for microelectronic packaging”, Journal of Materials Processing Technology, 148, 165–170.

10. Igor Bulatov, I. & Klemes, J. (2009) Towards cleaner technologies: emissions reduction, energy and waste minimisation, industrial implementation, Clean Technology and Environmental policy, 11, 1–6.

11. Costa, G., Baciocchi, R., Polettini, A., Pomi, R., Hills, C.D. & Carey, P.J. (2007) Current status and perspectives of accelerated carbonation processes on municipal waste combustion residues, Environment Monitoring and Assessment, 135, 55–75.

12. Alster, N. (1987) How Intel and Motorola missed the sun-rise. Electronic Business, 13(21), 32-34.

13. Arthur, B. (1988) Self-reinforcing mechanisms in economics. In P. Anderson et al., The economy as an evolving complex system. Reading, MA: Addison-Wesley.

14. Rogers, E. M. (1995) Diffusion of innovations. 5 ed. New York: The Free Press.

15. Pintec. (2005) Industrial Research on Technological Innovation 2003. Instituto Brasileiro de Geografia e Estatística (IBGE). Rio de Janeiro.

Written by tamal31

6 Powerful Vre(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense – Part 2

Okay, it’s now time for the next installment of… “6 POWERFUL VRE(Virtual Real Estate) Business Models You Can Start Building In 2006 Using Google Adsense” series.

By now you should have a good idea of what Virtual Real Estate is and why it’s to your benefit that you start a network of your own VRE sites depending on the model you choose.

In the last installment of this series I covered “Article Directories”.

In this part of the VRE series I’m going to cover “Web Directories” in general and then give you some examples of what they might be and look like.

Sound good?

VRE Model #2. Web Directories.

An “Web Directory” is simply a directory on the World Wide Web that specializes in linking to other web sites and categorizing those links. Web Directory owners will often allow site owners to submit their site for inclusion. Then human editors will review their submission and if accepted, will be added to their database.

The one thing about Web Directories is they are often used as part of a website marketing strategy for being indexed in the major search engines like Yahoo!, Google, MSN to name a few.

The main strategy behind someone submitting there website to a directory is that a new site needs to quickly build inbound links from reputable sources. In doing this they will get a higher ranking within search engine results under there target keywords depending on the PR(popularity ranking) of that directory or inbound link.

That’s the basic run-down of what an Web Directories purpose is and why they make a great VRE business model.

Web Directories can be and target anything you want them to. It’s your directory, so you make the decision as to what it is about.

As your directory grows, so will its traffic.

And if you have targeted affiliate programs strategically placed on your directory along side your Google Adsense code, you could be making a nice, steady income form your directory like many others are right now.

Now… as I said at the beginning of this article I would give you some examples of some Web Directories with Google Adsense so you see for yourself whether or not this is something you want to venture into.

So, with that said, here are 3 directories that I think will give you a good idea of what to expect:

Free Stuff Directory:

All Free Things – http://www.allfreethings.com/

eBook Directory:

Wisdom eBooks – http://www.wisdomebooks.com/

Software Directory:

Software5 – http://www.software5.com/

Now remember, your Online Directory can be about anything you want. Your in control.

These are just some examples of whats out.

Did you happen to see the Google Adsense ads?

BINGO!

Also, pay special attention to where those Google Adsense ads are positioned because this is KEY to getting a good CTR(Click Through Rate) with your Google Adsense ads.

Now, at this point, it’s up to you to make the decision on whether or not this is the type of VRE business model you want to use and start.

I recommend you surf around and see whats out there with your interests in mind. By doing that you will be able to get some good idea’s as to what to expect and more importantly, model your directory and/or VRE sites from.

Well, that’s it for now.

Written by Cendol
Freelance composer