The Used Textbooks Market In The World

Used textbooks are a delight for students thinking of saving costs on their textbook purchases. In almost all countries, such textbooks are used regularly and in high quantities by the students. Used textbooks are sold or given away by the previous batches of students taking the same courses, those who have studied from original textbooks with excellent prints and later wish to sell them after they become useless for them.

There are many markets of used textbooks with stores selling them going by the name of “Old Books Stores” selling and buying used textbooks. Typically, a vendor would purchase a used textbook at a quarter of the current price and sell it at half the price, thereby earning a 100% profit. Used textbooks capture their selling price depending on the edition in use in universities. If the edition gets old and a new print gets available in the market, then, used textbooks do not fetch a price in the market and are better donated to a library.

Used textbooks are also a gift for the financially disadvantaged part of the society, especially those who strive to acquire education despite meager financial resources. They are also helpful for the financially stable part of the society that believe and understand the stupidity of the sky-rocketing costs associated with purchasing and studying from new textbooks and serve as a silent protest against the publishers and vendors of new textbooks asking for highly unreasonable amounts of cash.

However, low price edition of textbooks used commonly in many reputed universities of the world are made available by publishers such as Penguin Books and others at poor South Asian countries may seriously disrupt the market for used textbooks. Because they are made available in a clean and legible print, a bit small, however. At such low costs that students do not have the incentive to purchase a used textbook with the disadvantage of scribbling, linings  and marks made by their ‘ex-owners’ which makes reading more difficult and uncomfortable.

If you are a student or a researcher, you should consider buying used textbooks which can save you a lot of money.

Written by Nail Yener

7 Significant Features Of A Best Selling Ebook

What makes an ebook a best seller? Is the content the only thing that matters or are there other critical factors that influence the selling of your e-book? Well, in most cases the readers decide the fate of a book. But, sometimes, it is the writer who can give that extra effort to popularize his book among the readers and boost its sales. If you have developed your own ebook, you can follow the following methods to increase your sales online.

Topic that readers hook up to – Selecting a topic that people discuss about, look for and want to read is the most important criteria that determine the selling of your ebook. Often, writers fail to pick a subject that interests their readers. If you genuinely want to satisfy the craving of your readers you need to research a lot before zero in on a subject.

Understanding about the online audience – Although your electronic book has content that people want, you must understand that not all type of `most discussed` subject do well online. Therefore, it is crucial to understand if your online audience is willing to pay for what you offer. Ezines and forums are the best place survey and find ideas.

Relevant images – What really affect the sales of your ebook are poor-looking cover and cheap graphics. Either choose professional looking relevant images, or don`t have images at all. Pictures are worth thousands of words and you should select them carefully. If you are not good at web graphic design, you have other options like using cover templates, buying ecover software or hiring a professional graphic designer.

A domain name for ebook – Have you ever thought of making your e-book special and stand out among others? Well, get a domain name for it and create a website under a reliable web hosting service. Make sure you have a control over your domain so that you have the authority to change your web host whenever you want. It is also important to select a web hosting service that provides 24/7 customer support.

Effective marketing strategy – It is not wise to rely only on free classified sites to get traffic. You need a strong marketing strategy to sell your electronic book. In a nutshell, it is really essential to reach out to your target audience. Article marketing has been proven effective for many writers. And the good thing is that you don`t have to develop the articles from scratch; a part of the book, an excerpt is enough to write content for marketing. You can also opt for paid advertisements. Write effective sales letter and distribute among your target audience. However, you need to promote your ebook continuously across the web to receive huge traffic and increase sales.

Convenient payment procedures – The payment procedure has a lot to do with sales of your e-book. Make sure that you have a reliable process of taking order and receiving payment. Offer your readers options for payment. However, important matter of consideration is to look for a reputable payment processor for easy access to account, real time stats, 24/7 customer service and prompt payment.

Follow-up with visitors – You will find many visitors of your ebook who will not buy the book right away. You need to follow them up and apply your marketing strategies such as offering free samples or a trial version of your e-book. Offering a free subscription to your ezine is also a great idea.

There are many factors that decide conversion rate of visitors to your e-book, and each individual factor has its own importance.

Roberto Sedycias works as IT consultant for PoloMercantil

Written by robertoms2003

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My Interview with water expert and best-selling author John Hinds.

I have had the privelege to interview John Hinds, author of the Amazon best-selling book “What’s in your water“, a book that speaks about the hidden dangers lurking in all forms of potable water. John is also the president and founder of thefreewaterreport.org which is dedicated to bringing awareness and up to date information about the state of our water supply. John thank you for taking some time out to answer some questions.

Sutekh: What event or events sparked the cause for concern about our drinking water?

JH:Great question. There have been a few events that cause concern about our water and the one that sticks out is the AP Story from March 2008 that reported that pharmaceutical drugs were found in the tap water of 28 major U.S. Cities, putting at least 41 million Americans at risk.

Sutekh:That’s very alarming,Is this what inspired you to write this book?

JH: Well, it wasn’t just that. I have done extensive research and discovered that pharmaceutical drugs are just the tip of the iceberg. Approximately 249 million Americans consume tap water (drink, cook and shower) and it’s contaminated with a variety of substances. Weed killer, pesticides, oil and other chemicals have been found in tap water. So, I wrote the book to educate consumers on the dangers of tap water and to provide them with solutions to making it safe again. In fact, even the chlorine that municipalities put in tap water to kill bacteria is harmful to humans.

Sutekh: That is a lot of harmful substances. You mention chlorine, in my own research one issue I found chlorine causes is it allows candida overrun the human body. What kind of effects are these chemicals having on us and how are they getting in there?

JH: Well, basically anything you pour down the drain invariably ends up in our water supply. Also, farm runoff contributes to the contamination of tap water as well as illegal dumping and

Written by KawabRandall

default My Interview with water expert and best selling author John Hinds.

bit.ly Top 25 Best Selling Social Media Marketing Books. 1. Enchantment ……………… Guy Kawasaki ———-amzn.to 2. Likeable Social Media ….Dave Kerpen ————amzn.to 3. The New Rules …………….David Meerman Scott -amzn.to 4. Linchpin ………………………Seth Godin ————–amzn.to 5. Zen of Social Media ………Shama Kabani ———-amzn.to 6. Content Rules ……………….CC Chapman ———-amzn.to 7. Crush It! ……………….Gary Vaynerchuk ——amzn.to 8. Here Comes Everybody ….Clay Shirky ————-amzn.to 9. Inbound Marketing …………Brian Halligan ———amzn.to 10. Social Media Bible ………..Lon Safko ————–amzn.to 11. Web Analytics 2.0 …………Avinash Kaushik 12. Facebook Marketing ………Chris Treadaway ——amzn.to 13. Groundswell ………………….Charlene Li ————amzn.to 14. Social Media ROI ………….Olivier Blanchard —–amzn.to 15. The Referral Engine ……….John Jantsch ———–amzn.to 16. Launch ……………………..Michael A. Stelzner –amzn.to 17. Guerrilla Marketing ……….Jay Conrad Levinson -amzn.to 18. UnMarketing ………………..Scott Stratten ———–amzn.to 19. Social BOOM! ……………..Jeffrey H. Gitomer —–amzn.to 20. Socialnomics ………………..Erik Qualman ———-amzn.to 21. Social Superstars ………Mitch Meyerson ——-amzn.to 22. Linkedin Success………Wayne Breitbarth —–amzn.to 23. Social Media Marketing

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How to Sell Books Online (Canadian Edition)

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by pmsyyz

A scenario: you have a shelf full (or some boxes full, or a stack of) books that maybe you’ve read once or twice, but you’re certainly not going to read again. Some university textbooks, maybe, that aren’t current anymore and won’t be bought back by the bookstore. And you want to find some way to get a few dollars for getting rid of them. But — and here’s the rub — you’re living in Canada.

This can be more of a problem than you might think. A quick search of Google will find scores of small companies willing to buy your books off you at something like wholesale rates. There’s actually a pretty standard approach to this, which you can quickly see by testing out sites like CKY Books (open only to American sellers, unfortunately): you enter the ISBNs for your books into their database (those 10- or 13-digit numbers found on the copyright page and usually just above the barcode on the back of the book), it spits out a price, and then they give you a prepaid shipping receipt to stick on the box and send it on its way. A few weeks later, you get either a cheque in the mail or a deposit in your PayPal account. Brittany Tucker has a pretty thorough overview of the general process.

The problem, as I’ve now stated twice, is that these sites work with Americans only. Which is great for my American readers – but a bit more trouble for we hapless, alienated Canucks. What this article aims to do is provide some options for Canadians who are looking to sell their books online but can’t find a place to do that.

Wholesale Selling – Liquidate Your Collection

This is what most of the American sites (that you can’t access) will let you do. This is the easiest but probably least profitable option for getting rid of old books. There’s no mess: you enter the ISBN numbers, you see what books the company is willing to buy from you, and you send them off in a single transaction. Done deal. Usually the book company also agrees to pay for the shipping costs by giving you a prepaid shipping slip, so you don’t have to worry about that either.

The downside is that most of the “sell your books online” sites will only buy the books they’re certain they can sell, which means you’ll be liquidating your best books at very low rates, and then you’ll be stuck with a pile of books that nobody wants, including you. And I do mean “low rates”: they’ll offer you wholesale rates for used books, and they’ll take into account the credit they’re already extending you for shipping. It’s a rare book that will get you in this process, and most will be far less. The ones they’ll buy from you at all, that is.

Now, some of the American sites do seem to accept books from Canadians, but the process is shady enough to make me nervous. I can’t find any accounts of Canadians who’ve done business with them, but that’s not to say nobody has — I just can’t vouch for them personally. Bookbyte.com, for example, lets both Canadians and Americans register to buy and sell books, but doesn’t mention whether it will credit Canadians for shipping or not (my guess is not, since the receipts for Americans are for USPS, the U.S. Postal Service)

MoneyForBooks.com
 seems like a reliable website, but it makes a vague promise that they will credit you what your postage would have been if you shipped from within the continental United States. I don’t know how they make those estimates, but you’re guaranteed to lose at least some money in the process.

Which for the moment leaves, so far as I can tell, Abe Books. Abe is better known as a site where you can buy and sell used books directly, but I didn’t put it into my next section because Abe is geared more toward commercial sellers, those able to pay monthly fees for the privilege of keeping their accounts open. If you’re into that particular angle, I might have another article later for would-be secondhand booksellers. But for the moment, what you need to know is that Abe Books will also buy shipments of used books from you at wholesale rates, similar to the websites I’ve been discussing above. And, like those, they will pay the shipping costs for you. They give you a UPS label to print out when you complete a transaction online. All you have to do is arrange for the pickup.

Abe Books was my entry into the world of selling books online and I cleared about 0 by emptying off a shelf of textbooks and non-fiction books that I hardly read the first time and certainly would never read again. Fair warning if you’re planning on using this site, though: they’re pretty heavily geared toward successful non-fiction books and recent textbooks. Old-edition textbooks and fiction, especially mass-market paperbacks, are almost guaranteed to be rejected. Still, it doesn’t hurt to check – a few minutes entering book numbers into their database and you can see quite quickly whether anything you have is worth anything. Sometimes you’ll be surprised: the most expensive offer they made me, for some reason, was for a years-old business textbook that I’d picked up off a shelf of free books and was tired of seeing clutter up my basement shelf.

There’s an obvious problem with really only having one good-quality buyback option (more if you count companies like MoneyForGold.com): there aren’t many options. If you run your numbers through the various sites, you’ll quickly find that the rates offered for differing books can vary surprisingly. Some books only sell at some sites. Some will sell everywhere, but for prices ranging from fifty cents to eight dollars. And so on. One day, perhaps, we Canadians will enjoy the degree of choice the Americans currently do. We can always hope.

Direct Selling – Become an Online Merchant

This route will allow you to set the highest prices for your own goods, and deal directly with purchasers. Essentially, you’ll be getting the benefits of not having to ship out your books at pathetic wholesale prices, as well as being able to put up your whole catalogue for sale. Plus, it’s a chance to go into business for yourself (sort of), if you’re into that.

eBay (http://www.ebay.ca) - In the United States, as I understand it, the no-nonsense best choice for selling books yourself is Half.com. This is a subsidiary of eBay which specializes specifically in selling books and other media. Unfortunately, to sell books on Half.com, you have to be an American. The next-best and most relevant choice for Canadians, then, is to sell directly on eBay itself – specifically, eBay.ca, although once your items are listed on eBay they can be purchased by Americans or international buyers, if you so choose. eBay also lets you set a flat shipping rate, or have eBay automatically calculate a shipping rate for you based on the buyer’s shipping address. This is an important advantage over the Amazon Marketplace (see below). 

EBay currently charges an “insertion” fee of roughly a quarter every time you post an item to be auctioned, plus an 8.5% commission upon every sale. At the moment, you’re allowed to sell five items per month without paying the insertion fee. There’s a very slight additional fee if you want to add a “Buy It Now” button so that people can buy your books in one click rather than waiting a week for the auction to expire. Among booksellers, I’ve noticed that this is a very common and popular strategy on eBay.

Amazon Marketplace (http://www.amazon.ca) - Amazon.ca is the go-to choice for ordering new books online, but it also has a thriving trade in used books through its Marketplace section. Every time you search for a book in the Amazon catalogue, a link will come up to the Marketplace identifying how many used copies are for sale, and what the current lowest price is. You can sell your books, too, at any price you want. Amazon does gouge you on their commissions though: they won’t charge you anything up front, but once you’re item sells, they will deduct a .49 transaction fee, a .25 “closing fee” (much higher if you’re shipping to the U.S. or you’re selling DVDs rather than books), plus a 15% commission on the final price. Yikes.

There are a couple of things to beware of with respect to Amazon. A quick search with Google should find you scores of complaints from small sellers in the Marketplace about the high costs incurred meeting Amazon’s “A to Z Guarantee” to buyers. Amazon is very protective of its image and has very high standards for transactions; if you have too many complaints, or consistently ship too slowly, or accept too many refunds under the guarantee program (or rather, Amazon is forced to accept too many on your behalf), your account will be closed and you will be booted.

The second is, yet again, that you are Canadian (are you sensing a trend here?). In the U.S., our comrades can merrily send books whizzing about the country at very cheap rates thanks to the Postal Service’s “media mail” function. Canada Post doesn’t have that. In fact, if you’re sending a book across country and it’s not thin enough to be able to pass as a very large letter, you’re pretty much guaranteed to be spending or so for the privilege. Amazon Marketplace guarantees you a .50 credit for shipping on each sale, which means you’re going to have to factor in to the sales price as much as an additional or so to cover your shipping costs.

These are pretty much your options, so far as I can see, if you want to go free up front. If you’re willing to pay up-front fees on the assumption that you’re going to be selling a very large number of books over a long period of time, you can do Abe Books for that, too. And you can use Alibris, which sells books through a number of different marketplaces, including Half.com and the secondhand books section of the Chapters Indigo website (which, unlike its Amazon equivalent, you can’t access as an independent small seller).

Know of a really good option that I didn’t cover here? Please put it in the comments below — to educate me, and for the sake of other readers.

Written by AndrewVogt

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The Best Xbox 360 Games For Christmas 2010

With the release of the Xbox Kinect system and also the release of some highly anticipated games this year is going to be a good one for all Microsoft Xbox 360 console gamers. There is a lot to look forwards to, and a lot to choose between as well for anyone who is looking to buy a gaming gift for anyone with a Microsoft Xbox 360 console. The point of this article is not to be a comprehesive resource, which would be impossible to do on a single page, or to give definitive answers about which are the best games to buy as gifts, which would be impossible on any number of pages because it really depends on your own personal tastes. But what I do want to do is give a few pointers as to the very top best games that are certain to top the best seller list over Christmas 2010, and then t you in the right direction to find out more information that is more honed to you or to the person who you are buying for.

Obviously anything that can be played using the Kinect system is going toi be popular with people who have managed to get hold of one of these already or who  going to be getting one for Christmas. But there is not really any one stand out game from them, and the number one best seller is looking like it may well be either Call Of Duty: Black Ops, a cold war special ops stealth and shooting game that is available across all consoles and computers and is being tipped to be the best selling video game of time, or Halo: Reach, specifically for Xbox gamers, which is the latest in a hugely popular space age shooting game.

For more specifics, take a look at the articles below.

Best Xbox Adventure Games For Christmas 2010

Best Xbox Shooting Games For Christmas 2010

Best Xbox Accessories For Christmas 2010

Best Xbox Sports Games For Christmas 2010

Written by MartialDao
Writer, netrepreneur, part time super hero.

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